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Google + Boutiques.com Knows What to Wear Before You Do

December 23, 2010

An article I wrote about shopping for Wired.com.

I may not have found my Little Mermaid dress, but after some refining, Boutiques.com has the potential to combine the fun of offline shopping with the efficiency of not having to put on pants to do it.

With its large images and simple, logical design, Boutiques is great for browsing and stumbling into unexplored lands like Bohemian or Carey Mulligan. From cheap Forever 21 dresses to $3,000 McQueen gowns, all clothes get the same visual treatment. And in this context it’s fun to see how arbitrary pricing can seem.  More…

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2 Comments leave one →
  1. December 23, 2010 5:59 pm

    Congratulations on the article Ramona!

  2. Kent McMillan permalink
    December 28, 2010 5:30 am

    A reader I know well found the article interesting but was left wishing for an asteroid joke.

    One likely variation on the shopping selection algorithms would be the collections of clothing and accessories assembled by the expert shoppers whose tastes are adopted wholesale by other site visitors either less certain of their own taste or more rushed. “Just show me the Ramona® Collection,” would speed things up for the asteroid-conscious shopper.

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